OSAKA, Japan—Etsuyo Fujikawa, a professional appraiser of fine arts, antiques, and branded goods, is taking her passion for dolls, particularly Barbie, from private collection to the public spotlight.
Operating under the name Etsuyo, she is now leveraging her expertise to produce a Doll Walking Team, where members embody the aesthetic of dolls to perform in fashion shows. Her goal is to transmit this unique and beautiful world view from Japan to a global audience and evolve it into a sustainable business.
Fujikawa’s professional life is centered in Osaka, where she conducts appraisals and manages the trade of antiques and vintage art. In her personal life, she is a dedicated collector of rare dolls and Barbie, meticulously building and displaying elaborate dollhouses and exhibits.
Grand Prix Winner Embracing the Doll Persona
According to her Instagram account, @e.barbie2024, Fujikawa was recently crowned the Grand Prix winner of the “Miss & Mrs. Contest 2024 WEST & JAPAN Tournament” in the 50’s category. This achievement highlights the recognition of her distinctive activity: fully embracing the persona of a doll for public appearances and fashion shows.
Aiming for Global Reach, Business Expansion, and Social Contribution
Currently, Fujikawa and her team are focused on performing in fashion shows, bringing the “Barbie world” to life. Her key objectives are:
* Global Dissemination: Sharing the “beautiful and cute world view” with people around the world.
* Business Development: Transforming the project into a viable business venture.
* Social Contribution: Building the team into an organization capable of contributing to society.
With the discerning eye of an antique appraiser and a profound love for the iconic doll, Etsuyo Fujikawa’s unique blending of art, fashion, and business is set to make a significant impact on both domestic and international stages.
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