OSAKA, Japan – Lingerie producer Yasuko Kojima is set to redefine personalized luxury with the official launch of her full-custom order lingerie brand, MEDEL, in Autumn 2025.
Kojima’s mission is to popularize “the only one in the world” lingerie, tailored precisely to an individual’s size and design preferences.
Moving beyond mass-produced items and traditional shapewear, MEDEL promises a unique fit that marries comfort with sophisticated style—catering to the modern woman who values elegance even in unseen details.
MEDEL: Where Self-Love Meets Design
* Bespoke Luxury: MEDEL offers a truly custom experience, ensuring an unparalleled fit that neither ready-to-wear nor standard corrective underwear can achieve.
* Infinite Customization: Clients can choose from over 2,000 combinations of lace and fabric, crafting a piece that is distinctly their own.
* Core Philosophy: The brand is built on the belief that its unique pieces inspire “self-love and affection from others.”
The Producer: Yasuko Kojima
A former recipient of a Special Judge’s Award at a major Mrs. Contest in Japan, Kojima is also expanding her presence as a model, notably appearing in the Sa2n jewelry show. She operates her business on the pillars of beauty consultation and lingerie styling.
Consultations and essential measurements are conducted either at her Osaka location, 835.room, or through a traveling service. Interested clients are invited to contact her directly via Instagram Direct Message at @yasuko3smile to begin their custom-order journey.
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