The Japanese reuse market is entering a new era of digital transformation through 3GF Style, an innovative venture led by CEO Kiyoaki Saji. Based in Aichi Prefecture, the company specializes in rescuing high-quality goods from traditional Japanese houses and estate settlements, redirecting them to international markets where they are highly valued. Central to this mission is Marie Amelia, a sophisticated AI brain and brand character serving as the public face of the company’s global vision.
Strategic Cross-Border Business Initiatives
3GF Style addresses a critical gap in Japan’s circular economy: the disposal of valuable items during the clearing of vacant properties. Under Saji’s leadership, the company has established a robust supply chain by collaborating with real estate professionals, tax accountants, and estate liquidators. This network ensures that items designated for disposal are instead appraised and sorted for their next lifecycle.
The business operates with a heavy focus on international demand, with approximately 80 percent of its sales directed to China and 10 percent to Southeast Asia. By focusing on “Cross-Border Reuse,” 3GF Style contributes to global Sustainable Development Goals (SDGs) by converting potential waste into valuable exports, ensuring that Japanese craftsmanship and cultural artifacts continue to serve a purpose worldwide.
Branding Innovation via the AI Brain Marie Amelia
A standout feature of the 3GF Style business model is the integration of Marie Amelia, the AI-driven brand character. While Kiyoaki Saji oversees all core business operations and strategic decision-making, Marie serves as the intellectual and creative engine for the brand’s digital presence.
The AI brain provides critical support in several key areas:
• Market Intelligence: Analyzing domestic and international trends to determine market demand and optimal pricing for diverse product categories.
• Narrative Branding: Transforming simple product listings into compelling “stories” that highlight the heritage and unique characteristics of Japanese goods.
• Global Communication: Supporting multilingual social media outreach and cross-border expressions to connect with international followers and buyers.
Future Outlook and Operational Evolution
As a solo operator managing everything from physical sorting and shipping to high-level digital marketing, Saji’s primary challenge remains the efficient allocation of time. To address this, 3GF Style is focused on further enhancing the AI’s capabilities to streamline brand building and product storytelling.
The roadmap for 3GF Style involves expanding sales channels and intensifying English-language communication. By leveraging the synergy between Saji’s operational expertise and Marie’s AI-driven insights, 3GF Style is positioning itself as a modern leader in the sustainable trade of Japanese heritage goods.
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