Yayoi Sato, a lifestyle producer specializing in the “100-year life” era, is gaining attention for her unique philosophy on achieving a “Gentle Rich” lifestyle. Through her platform, Sato encourages individuals—particularly those in their senior years—to align their careers, health, and marketing strategies with their inherent nature.
Ahead of Risshun (the beginning of spring), Sato will host a special introductory seminar titled “Your Luck Biorhythm Diagnosis.” The sessions are scheduled for January 16 and 17, from 20:00 to 21:30.
Three Things to Let Go of for True Freedom
In her latest guidance for navigating the current “Era of Wind,” Sato identifies three mental burdens that individuals should release to find genuine freedom:
Fixed Beliefs: Sato describes the mindset of “how things should be” as a chain that binds one’s wings. Letting go of these preconceptions is the first step toward personal growth.
Comparison with Others: She emphasizes that an individual’s value cannot be measured by someone else’s standards. Breaking the habit of comparison is essential for self-worth.
Past Regrets and Failures: Sato advises leaving behind the weight of past mistakes, treating them as items that can be dropped during one’s life journey.
A New Way of Living
The “Era of Wind” is defined by Sato as a time to live authentically as oneself. By shedding these three burdens, she suggests that the heart becomes lighter, allowing people to move at the same pace as the changing world.
Sato’s work spans various fields including fortune improvement, personality diagnosis through “Persona Keys,” and side-business production for the senior generation. Her upcoming biorhythm seminar aims to help participants navigate their future with more clarity and alignment.
